GROWING YOUR BUSINESS

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Pete McPherson

Want to Ask for Referrals? Here's 13 Tips That'll Lead to Success

November 25, 2020 GROWING YOUR BUSINESS

I won’t sugarcoat it… Asking for referrals can be more awkward than you’re 7th grade dance. But–they are vital to the success of a business.  In fact, here are a few stats to show just how important referrals are to your business, courtesy of Social Media Today: 78% of B2B marketers say referrals generate leads ...

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Pete McPherson

9 Business Expenses You Shouldn't Hesitate to Invest In

November 25, 2020 GROWING YOUR BUSINESS

Raise your hand if you’ve heard this one before… “It takes money to make money.” Does it though? And what about us freelancers & contractors, who aren’t exactly rolling in $100k marketing budgets? What business expenses help grow our revenues, and which don’t? We asked a few experts to weigh in: what are some smart ...

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