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Everything You Need to Know About Becoming a Contributor to AND CO's Blog

November 25, 2020
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author:

Sophie McAulay

So, you have an interest in contributing content to AND CO’s freelance blog? Great! We’re here to tell you what we’re all about, and share some of the details around the guidelines we’ve established for our writers.

We’ll share the best process for doing contributing your article at the end, so please read to then before you go ahead and submit an idea.

How to write for the AND CO blog

What we’re after

About us: AND CO is building the infrastructure for the future workforce. Sounds exciting, right? We hope you’re already digging our product (😉), but if you’re not, go ahead and give it a spin. Actually using AND CO will help you understand a bit more about our mission and our personality.

About our blog: We created our online magazine & content hub to provide practical information for freelancers and forward-thinking insights into the next generation of solopreneurs. Parallel with the tools and technologies we build to power the independent workforce, our aim is to provide valuable content to make our readers’ lives easier, and inspire them to think about their work in new ways.

About you: Contributors to the AND CO blog are experts in the freelancing or entrepreneurial space, who help us bring this editorial mission to life. Want to get in on the fun? Keep reading.

Our audience

Our audience is made up of:

  • Freelancers
  • Solopreneurs
  • Digital nomads
  • Side-hustlers
  • Self-employed
  • and other segments of independent workers

A large proportion of our audience are creatives or those in the following professions:

  • Designers – UX, UI, web, graphic, illustrator etc
  • Developers
  • Writers
  • Marketers

Consider the audience: Does your writing directly relate to our audience’s specific challenges, goals or needs?

Topics we like

Let’s talk about the topic: If you’ve browsed our blog, you’ll notice that we cover a range of themes, spanning from the most practical (“How to File a Tax Extension”) to more philosophical commentaries on the future of work.

Every contributed article should be crafted around one of the following categories:

  • Freelance Knowledge: Tactical tips, how-tos and guides for getting things done better or more efficiently.
  • Growing Your Business: Strategies for making business more profitable, getting more clients, or marketing yourself.
  • Inspiration: Dedicated to the people, organizations and communities that are approaching their work and/or their careers in exciting and innovative ways. Here you’ll also find a series called, “The Hustlers,” which profiles unique personalities in the freelance world.
  • Future of Work: Insights into trends specific to the growing independent workforce, and what movements like digital nomadism and “Slash Workers” mean not just for freelancers, but for corporations and society at-large.
  • Tax Hacks: Articles that help freelancers navigate the ever-complicated world of tax.
  • Digital Nomads: Many of our audience are freelancing while traveling the world. We love content that helps them with the logistics of running their business while traveling.

Submitted articles should be crafted around a single, focused topic or keyword. Consider whether someone would likely search for something related to this topic (and if possible, check keyword search volume to be sure).

Consider the topic: What is the hook for the piece? What is the main reason why someone would want to read it? And when they are done reading it, what will they know how to do?

How we talk

A bit about the AND CO tone of voice: People like how we talk, and we’d like to keep it that way.

AND CO is:

  • Straightforward, direct and to the point – if there is a more concise way to say something, choose that way.
  • Casual and relaxed – don’t use formal, essay-like phrases.
  • Conversational and human – talk as you would in real conversation.
  • Humorous and light-hearted – don’t be afraid to add a well-placed joke.
  • Helpful and encouraging – make sure to keep the tone optimistic and offer real, actionable advice.
  • Original – don’t regurgitate information from other articles – find your own angle.

Take a look at some of our articles to get an idea of our tone:

Review your tone: Does the article sound engaging, light-hearted and helpful? Is the content original and does it offer a unique angle? Is it actionable for our audience?

How we format

Tips for each part of the article: Most good articles are made up of the following components (and ours are no exception!).

  • Introduction: Invest some time in writing a strong lede. It doesn’t have to be overly clever or cutesy, so long as it gets to the point and draws readers in. It should let them know what benefit they will gain from reading on.
  • Paragraphs: Keep paragraphs short; no more than two to three sentences each. If you have a longer paragraph, break it into shorter pieces.
  • Subheadings, bullets, numbers: Break up blocks of texts with relevant subheadings, bullet points, numbers, or multimedia items (gifs are acceptable!). 
  • Conclusion: Give your conclusion a subheading of its own that sums up the piece (never use ‘conclusion’ or ‘summary’). Make sure it adds information – no need to repeat what’s already been addressed.
  • Referencing: Back up your points with sources from trusted experts or media outlets. When sourcing statistics, facts, or quotes, include a hyperlink to where the full report or study can be found elsewhere.

Consider the flow: Does the article follow a singular, coherent flow? Is the content in a logical order? Is it easily scannable?

A quick checklist

🚨Important notes on format: Yep—this is the boring part. But for consistency, we require all contributed articles to follow the same editorial guidelines. Please review (and re-review!) the checklist below before submitting.

  • Check length: Is the piece more than 1,000 words?
  • Check flow: Does the article follow a singular, coherent flow? Does every word, paragraph and section count?
  • Check relevance: Is the article written for freelancers, solopreneurs, digital nomads and/or other segments of independent workers? Does the information conveyed directly relate to their specific challenges, goals or needs?
  • Check tone: Is the article straightforward, yet conversational?
  • Check your sources: Are your points clearly stated and backed by trusted experts or media outlets? Be sure to give proper credit by linking out to your original sources.
  • Check images: Have you included supporting images (that don’t breach copyright laws) or screenshots?

While we’re at it, here are some additional rules of the road:

  • Contract words where it makes sense (e.g., use don’t instead of do not).
  • Write out numbers one through nine. Use numbers for 10 and up.
  • Use em dashes without spaces—like this.
  • Avoid using exclamation marks unless something is really, really exciting!

Review your article: Does every word, paragraph and section count? Could something be removed and it still make sense? Could it be more simple or direct?

Advice from our writers

We spoke with some of our writers to hear what works for them. Here’s what they shared:

  • Don’t be afraid to conduct interviews. Many experts will be happy to go on the record as a source if it means they are established as a thought-leader in your article.” Pssst: If you need help identifying experts to reach out to, AND CO’s Editor is here to help.
  • Start by establishing a thesis. What do you want readers to think or feel after reading it? Use this as your starting point and ground the entire piece around it.”
  • Organize your thoughts into an outline before drafting. Review these guidelines before writing so they are top of mind. This will save you time in the revision process.”

The Process of Contributing

Have something you want to contribute? Please fill in this form to get started. We’ll get back to you if we think it’s a good fit for us.

Please note that publishing is always at the discretion of our editor, and content may be altered to fit our tone and audience.

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Sophie McAulay

Sophie is a growth marketing strategist and freelance writer. She writes about freelancing, remote work and professional purpose for several online publications, including AND CO from Fiverr. Connect with her on LinkedIn or Twitter.

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