One of the most common questions freelancers ask themselves is how can I raise my rates and
Will I lose any clients if I do raise my rates?
If you are wanting to raise your prices especially to your existing client base
Ensure you have and online portfolio of your work and clients and what services you offer and
the value you can provide.
References and testimonials are extremely important is showcasing your branding and service
offering. You want to make this easy and accessible on your website or online portfolio. You can
have clients who are on a higher pricing tier write testimonials about the value they have
received from being on the plan.
You can offer a more premium product compared to your current services/products clients are going to be more reluctant if you are raising your prices for the same product or service and the credibility of your work.
Think of this as more like an upgrade/upsell, you can even offer your clients a free trial on the
new service/product, so they can see that you are worth your new price. Basically they are
going to see your value through your new premium service for free before you transition them
over to the new pricing. If your client/s do not see the value in your new service/product offering
then you can simply perhaps negotiate a better option plan for them or transition them off you.
Social Media Presence is very important for your online image and branding, showcasing your
services and products. A strong online presence shows your credibility and represents who you
are and what value you bring to the table. Also, it brings along with it a strong audience
especially if you have a big following across platforms such as Twitter, Linkedin and Facebook.
A letter advising your clients of your pricing increase is also a great resource to showcase and
outline your value by highlighting areas of your current work and areas of premium service
offering you can provide. You can include links to your portfolio, work and clients you have
worked with. This will really show them that you are worth the increase.
When clients can see the value and ROI return on investment for their business they are going
to want to work with you. So charge what you are worth and be confident in the value you